Why 3D Fashion Software Is About More Than Speed to Market

Updated: May 19

By Sourcing Journal

Amid a global pandemic, fashion brands and their product development teams have had to rely on technology to fill in the gaps created by an inability to meet, and work, in person.

These solutions, which help facilitate digital design, ensure fit, and track a garment through its supply chain life cycle, have been adopted with growing frequency in recent seasons as the sector moves toward a more digitized future. But amid the Covid crisis, virtual tools that limit the need for sampling, reduce production waste and provide end-to-end tracking for orders have become essential tools for survival.

According to Chris Walia, chief operating officer of 3D pattern and design software platform Tukatech, “Any fashion brand today is a fashion tech company.”

“There is an element of technology that will always be there” from this point forward, he said at Sourcing at Magic’s virtual panel last week, and brands should be utilizing these state-of-the-art tools to their businesses’ advantage. “It’s not just for speed to market, but to better your employees, help them become more productive, and allow them to do other things where technology can take their place.”

Tukatech cuts out the need for costly physical samples, Walia said. The Tuka3D program allows designers to host fit sessions on virtual avatars, which are digitally sculpted from data captured from live fit models, he added. They can be animated to simulate the motions of real wearers, helping brands analyze not just how garments look, but how they move. The platform also allows pattern makers to make simple and quick adjustments digitally using simulation software that demonstrates how garments drape on body. A virtual sample room serves as a meeting place for designers to collaborate on and communicate about the pieces in their line.