Which Companies are Leading the Way for Artificial Intelligence in the Apparel Sector?

Updated: Jul 21

By Just Style

This article was published in Just Style July 8, 2021.


We aggregated thousands of records from GlobalData's proprietary jobs, deals, patents and company filings databases to identify the top companies in the area of artificial intelligence in the apparel sector.

Levi Strauss & Co and Skechers USA Inc are leading the way for artificial intelligence investment among top apparel companies according to our analysis of a range of GlobalData data.


Artificial intelligence has become one of the key themes in the apparel sector of late, with companies hiring for increasingly more roles, making more deals, registering more patents and mentioning it more often in company filings.


These themes, of which artificial intelligence is one, are best thought of as “any issue that keeps a CEO awake at night”, and by tracking and combining them, it becomes possible to ascertain which companies are leading the way on specific issues and which are dragging their heels.


According to GlobalData analysis, Levi Strauss & Co is one of the artificial intelligence leaders in a list of high-revenue companies in the apparel industry, having advertised for 129 positions in artificial intelligence, made zero deals related to the field, filed zero patents and mentioned artificial intelligence seven times in company filings between January 2020 and June 2021.


Levi Strauss & Co is Among Apparel's Artificial Intelligence Leaders

New jobs, CDMS deals, patents and frequency of mentions in company filings, January 2020 to June 2021


Our analysis classified zero companies as Most Valuable Players – or MVPs – due to their high number of new jobs, deals, patents and company filings mentions in the field of artificial intelligence. An additional eight companies are classified as Market Leaders and one are Average Players. 11 more companies are classified as Late Movers due to their relatively lower levels of jobs, deals, patents and company filings in artificial intelligence.


For the purpose of this analysis, we've ranked top companies in the apparel sector on each of the four metrics relating to artificial intelligence: jobs, deals, patents and company filings. The best-performing companies – the ones ranked at the top across all or most metrics – were categorised as MVPs while the worst performers – companies ranked at the bottom of most indicators – were classified as Late Movers.


Levi Strauss & Co is spearheading the artificial intelligence hiring race, advertising for 129 new jobs between January 2020 and June 2021. The company reached peak hiring in May 2021, when it listed 19 new job ads related to artificial intelligence.


LVMH Moet Hennessy Louis Vuitton SE followed Levi Strauss & Co as the second most proactive artificial intelligence employer, advertising for 103 new positions. Ralph Lauren Corp was third with 44 new job listings.


Levi Strauss & Co is Recruiting the Most Artificial Intelligence Specialists

Top 10 companies by the number of monthly new jobs posted, January 2020 to June 2021 Levi Strauss & Co is recruiting the most Artificial Intelligence specialists


Top 10 companies by the number of monthly new jobs posted, January 2020 to June 2021

One of the most innovative apparel companies in recent months was Asics Corp, having filed two patent applications related to artificial intelligence since the beginning of last year. It was followed by Li Ning Company Ltd with one patent.


GlobalData collects patent filings from 100-plus counties and jurisdictions. These patents are then tagged according to the themes they relate to, including artificial intelligence, based on specific keywords and expert input. The patents are also assigned to a company to identify the most innovative players in a particular field.


ASICS Corp was the Most Innovative Apparel Company in Artificial Intelligence

Top 10 companies by the number of new AI patents, January 2020 to June 2021



Finally, artificial intelligence was a commonly mentioned theme in apparel company filings. Levi Strauss & Co mentioned artificial intelligence seven times in its corporate reports between January 2020 and June 2021. Skechers USA Inc filings mentioned it three times.


Levi Strauss & Co Mentioned Artificial Intelligence Most Often in Corporate Reports

Top 10 companies by the number of AI mentions in company filings, January 2020 to June 2021



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