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THIS WEEK | MorganTecnica's Denim Online Show Dedicated to Worldwide Denim Apparel Manufacturers

Updated: Nov 4, 2020

By Morgan Tecnica

Adro, Italy, October 13, 2020 - MorganTecnica presents the Denim Show, an online event with live demonstrations of today’s best solutions in Denim apparel manufacturing. The show will take place October 21, 22 and 23, 2020 and will be divided into 11 events held in 8 different languages. In each two-hour event, MorganTecnica will manufacture Denim Jeans in real-time with its machines while demonstrating optimal spreading and labelling to super fast and precise cutting with both its high and low ply solutions as well as present snapshots of its 3D virtual design software an its order planner and manager software plus the additional range of equipment for all Denim cutting solutions. Registration can be done directly on the website:

The world is changing, and it’s happening rapidly. Recent events have dealt a severe blow to the apparel industry, which means that companies in the sector have to quickly adapt and become more efficient to be relevant in the market. On the other hand, universal online sales are continuing to lead the opportunity in the industry.

Adapting so fast is not an easy job, but with the right tools the apparel industry can move forward and achieve great results.

Which is why MorganTecnica will showcase its top solutions for model creation, order management and optimal Denim apparel manufacturing.

Denim is a product used all over the world and yet, the type of manufacturing is still very mixed: it ranges from small and varied orders for high-end customized products to large-scale manufacturing for more mass-market products.

Due to its vast experience and constant investment in R&D, MorganTecnica offers cutting room solutions that are adaptable to the different demands of Denim apparel manufacturing: loaders, spreaders, labeler machines and cutting machines that fully meet every market’s demand.

Investing in cutting room equipment is extremely important because it determines the operational efficiency, allowing for consistent lean manufacturing. However, intelligence in order planning and cutting room organization is what guarantees a competitive advantage and greater profitability for the apparel industry. To address this critical fact, during the Denim show MorganTecnica will officially launch Mastermind, an order analysis management software that guarantees the best possible efficiency in terms of material and time consumption, and cutting room equipment optimization.

Also important is the creation of 3D models. The Denim Show will present all the benefits of using 3Dress for model and sample creation of Denim apparel products and also how this software can reduce the time to market.

“The virtual show is a new direct communication tool with existing and potential customers worldwide. It’s clear that the future will move more and more towards this direction. The Covid-19 crisis has accelerated this inevitable revolution. Our first virtual show experiment in July 2020 was a great success so now we’ve set up a new show to present our best solutions for Denim apparel manufacturing. We will certainly do many others,” said, Fabrizio Giachetti, CEO of MorganTecnica.


During the three days of the show, MorganTecnica machines will cut over 3,000 meters of denim fabric. Due to its ethical stance and its belief in sustainable solutions based on the three pillars (people, planet and profit) the company will donate the entire Denim Jeans production to local Italian entities.

In partnership with the company Programma Italia, owner of the brand DNA, 300 pieces of denim jeans, male and female models, will be fully manufactured and donated to the Civil Protection of the province of Bergamo and the sale profits of another 300 pieces will be donated to the city of Brescia to finance their social support during Covid-19 emergency. All other cut pieces will be donated to Maite, a non-profit association located in the city of Bergamo.

“Sustainability has always inspired our corporate conduct and is fully reflected in MorganTecnica’s technological solutions. As with this Denim Virtual Show, we have arranged to not waste any of the cut fabric by turning the fabric into a special and limited series of high-end jeans “Made in/for Bergamo & Brescia, against Covid”, which proceeds will be used to finance associations operating in the provinces of Bergamo and Brescia, Italy during the Covid-19 emergency, representing a small but concrete example of real Sustainability, of which I am particularly proud!” said Federica Giachetti, President of MorganTecnica.

About MorganTecnica

MorganTecnica is an Italian company with headquarter in Adro (BS) and branches in Canada, USA, Hong Kong and India, specialist in solutions for the cutting room. It has over 12 years of experience and exports its production to more than 60 countries. Today the company claim to have the largest range of solutions for the cutting room designing and producing several types of roll loading and handling systems, automatic spreaders, tables, labelers and automatic cutters also developing smart software for the creation of 3D and 2D models, product management, order management, nesting optimization, among others.

Morgan Tecnica America Inc. is a SPESA member.

SPESA members are encouraged to email news and releases to or to be featured under Member Spotlights.

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