The Rise in 3D Allows the Technology to Support Fashion-Focused PLM

Updated: May 20

By California Apparel News

This article was published in California Apparel News May 13, 2021. We're sharing because it provides examples of the various applications of 3D imaging for the sewn products industry.


Auto companies use three-dimensional imaging when designing cars, so it was only a matter of time before fashion companies made widespread use of 3D imaging, said Ashley Crowder, co-founder and chief executive officer of Vntana, a Los Angeles–based software company that focuses on making 3D imaging scalable for e-commerce, social media and other ventures.


Vntana will soon bring 3D imaging to a fashion-focused product-lifecycle-management program.


Recently, Vntana announced a partnership with PTC, a publicly traded Boston-based software company that makes PLM programs, Crowder said.


“3D is changing everything. 3D is enabling people to fully replace physical prototypes, which saves on costs. It decreases carbon footprints. It speeds up time to market,” Crowder said. “A lot of brands have started designing in 3D. The problem is that those files are way too big and not easily shared. They don’t meet the standards for web, mobile and social media.”


Vntana’s algorithms compress 3D images, which are giant digital files. Its service attracted the attention of PTC and led the technology company to pitch Vntana on a collaboration. “PTC knows that 3D impacts the entire product life cycle. From designs to manufacturing to sales and marketing, enabling 3D at scale was a major priority for them. This integration allowed them to quickly integrate the 3D solution and allow brands to access 3D for the entire retail value chain,” Crowder said.


Fashion is ready for 3D imaging, said Bill Brewster, senior vice president and general manager of PTC’s retail business unit. “Accelerated by the COVID-19 pandemic, e-commerce has quickly become the dominant mode of retail at the same time that supply-chain disruption created an acute need for remote visual collaboration, forcing brands and retailers of all sizes to rapidly increase their use of 3D assets for design, development, and digital engagement and sales,” Brewster said.