Optitex Partners For Enhanced Digital Offering

By Just Style

This article was published in Just Style July 19, 2021.


Fashion design software developer Optitex is collaborating with material digitisations specialist Vizoo and Swatchbook to give its customers greater and improved access to materials.

The partnerships will enable Optitex customers to enjoy a larger variety of scanned materials, and create more realistic 3D garments to share with their buyers and marketing channels, and in turn, make fabric management easier and more affordable.

The latest Optitex version, O/21, includes a host of newly digitised fabrics from Vizoo and Swatchbook, from ubiquitous suede, rib, knit, heather, and corduroy, to specialised materials, such as zipper backing, dry fit, birds eye mesh, leather snake, and laces.

The materials are ready for use in Optitex PDS, and users will have access to 70 additional real sourceable materials available for free download from a dedicated swatchbook-Optitex portal. Users can also deploy Optitex’s Material Converter to import additional Vizoo materials, and materials hosted on Swatchbook to Optitex PDS, and expand their material range even more, with additional options for realistic 3D rendering.

“Our extended partnership with market leaders Vizoo and Swatchbook brings concrete added value to our customers, enabling them to access a wide selection of digital fabrics in their virtual design prototypes to create impressive and reliable 3D rendering of fabrics,” says Amir Lehr, CEO of Optitex. Lehr added: “This is an integral part of Optitex’s recent and planned enhancements in our rendering infrastructure, to consistently give our customers the digital tools they need — from design to development and marketing, on every job.”

Martin Semsch, founder and CEO of Vizoo, adds: “We have witnessed an unprecedented demand for premium-quality digitised fabrics from global retailers and brands. Extending our close partnership with Optitex will enable us to offer our accumulated experience and expertise to Optitex customers, allowing them to benefit from a rich materials library, and ultimately, boost the quality of their 3D rendering across the board.”

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