Optitex Partners with Datatex to Provide Seamless Access to 3D Assets & Tech Pack via Datatex ERP

Updated: May 18

Press Release


OPTITEX is a member of SPESA and will be exhibiting at Texprocess Americas May 17-19, 2022, in Atlanta, Georgia.


Tel Aviv, Israel, April 21, 2022 – Optitex®, a global provider of integrated end-to-end 2D & 3D CAD/CAM software solutions for the fashion, transportation seating, and furniture industries, today announced their collaboration with Datatex, a world’s leading supplier of IT software solutions for the global textile and apparel industry.

The new partnership with Datatex, added to Optitex’s rapidly expanding 3D ecosystem, will enable joint customers to easily access their 3D assets and Tech Pack from the Datatex NOW ERP system, at present, fully integrated with the Optitex O/Cloud platform. O/Cloud-NOW customers will be able to conveniently view their assets as and when needed, from the product development stage, through sales and planning stages, and all the way to the shopfloor. Joint Optitex-Datatex customers who have tested the new O/Cloud-NOW ERP integration, report positive results and improved visibility into their product management process.


Datatex’s software suite, NOW (Network Oriented World) ERP, is a management software, composed of innovative functions and modules, that help textile and fashion companies manage, optimize and control their planning and scheduling, backed by accurate costing functionalities to meet their specific needs, and fully integrated with shopfloor measuring systems and machinery.


Amir Lehr, CEO of Optitex, said, “It’s market-leaders like Datatex who share our strong commitment to supporting customers on their digital transformation journey. The new integration will undoubtedly enhance our customers’ design-to-production process, with the planning, scheduling, and costing tools they need to deliver quality products on time, and on budget. Datatex is an important addition to our powerful partner ecosystem, that enables us to truly serve our customers end-to-end. This is achieved by delivering the richest product data throughout the process, and a variety of tools that take our customers from quick 3D design, all the way to meticulous pattern perfectioning, and up to costing and nesting.”


“We are proud to partner with Optitex, give our joint customers a unique opportunity to accelerate their design and development processes, and take their ready garments straight to market,” said Ronnie Hagin, CEO of Datatex. “We were pleased to discover that integration with the Optitex cloud platform was fast and seamless. It will undoubtedly lead us to explore partnership opportunities with additional Optitex tools.”


This press release was issued April 21, 2022. OPTITEX is a member of SPESA.


SPESA members are encouraged to email news and releases to marie@spesa.org or maggie@spesa.org to be featured under Member Spotlights.

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