Lectra Partners with Microsoft to Boost Digital Transformation in the Fashion Industry

Updated: Mar 3

By Lectra

PARIS, Feb. 4, 2021 — Today, Lectra announces its partnership with Microsoft, which will help brands and retailers in the fashion industry focus on both technological innovation and digital acceleration. The commercial and technological partnership between the two brands is the result of several years of collaboration. This partnership was initiated by Lectra in 2015, when the company chose Azure for the development of some of its solutions, in particular Kubix Link, Lectra's collaborative platform for managing product information, specifically designed for the fashion industry. The agreement signed today strengthens the existing bond between the two companies. It notably stipulates a collaborative approach to their customers in the fashion industry in France, Italy, as well as internationally.


A Strategic Choice in the Digital Age

A key player in Industry 4.0 in the fashion, automotive and furniture industries, Lectra designs smart industrial solutions that help brands, manufacturers and retailers develop, produce and market their products. Always placing innovation at the heart of its approach, Lectra has been using cutting edge Industry 4.0 technologies since 2015, including artificial intelligence, the Internet of Things (IoT), big data and cloud technology.


"Microsoft Azure provided us with the scalability, security and flexibility we needed to innovate and reduce time-to-market," explains Maximilien Abadie, Chief Strategy Officer at Lectra.


This partnership, which strengthens the existing bond between the two companies, also shows Lectra's desire to take advantage of this momentum by supplying all the latest technologies that enable players in the fashion, automotive and furniture industries to go digital and thus transform their business model.


Lectra's objective is to support its customers through the Industry 4.0 revolution. The digitization of processes and data, as well as shared visibility across the entire ecosystem, are the first steps.