By Apparel Resources
Lectra – a major global player in the 4.0 Industry for the fashion, automotive and furniture market – is joining the Brand & Retail programme of the Plug and Play network, the world’s leading innovation platform connecting start-ups, investors and pioneering companies.
This merger is another step of Lectra towards achieving its ambitions – to become a benchmark player in the 4.0 industry’s markets, particularly fashion.
Amongst the mutually established goals, there is the encouragement of dialogue between start-ups and the brand, the emergence of innovative solutions, and also the development of a network of talents and mentors.
Lectra will benefit from the ecosystem developed by Plug and Play Brand & Retail in France for more than three years, bringing together the best French and international start-ups specialised in retail.
“We are excited and honoured to join the Plug and Play Brand & Retail programme. This association reinforces our commitment towards open innovation, initiated in 2017 with the creation of the Lectra Innovation Lab. The accomplishments and pilot projects deployed, will be part of the co-creative actions initiated at the Innovation Lab. Being able to work with the most promising French and international start-ups and renowned companies is a great opportunity for Lectra. Our goal is to accelerate the emergence of disruptive innovations that will allow us to offer an even higher value to our customers in the future,” stated Philippe Ribera, Innovation Director of Lectra.
Welcoming Lectra to the global innovation ecosystem, Christian Kunz, Director of Plug and Play Brand & Retail France, commented, “Lectra is one of the main global players involved in the production process and the digital acceleration of apparel and fashion. Plug and Play Brand & Retail has always strived to create the most comprehensive collaborative innovation ecosystem around the retail, fashion and brand industry, and Lectra will add a new and unique dimension to it. We are certain that their ideas and experience will be a huge contribution to our flourishing ecosystem. We look forward to working with them on new challenges while supporting their digital and innovation strategies.”