Germany's PFAFF Introduces AI-Powered Creative Icon 2 Sewing Machine

Updated: Apr 6

By Fibre2Fashion


Germany-based PFAFF has introduced the creative icon 2 sewing machine, which is engineered with artificial intelligence (AI) to perform and evolve in response to the sewist. It features speech and presser foot recognition, stitch prediction, hands-free commands, built-in sensors, and an active virtual sewing assistant on the digital screen.

The PFAFF creative icon 2 will be available after March 22, 2022.


The PFAFF creative icon 2 advanced technology helps the sewist deliver precise stitches (including embroidery) even while using the most challenging threads. Built-in sensors measure the fabric thickness to regulate the amount of thread needed to achieve the perfect balance between the needle and bobbin threads. Results are perfect on both sides of the fabric, the company said in a media release.


The ultra-powerful lighting and 150 newtons (33.7 pounds) piercing power combine with the baseplate to increase stability, reduce vibrations, and provide excellent visibility. With the built-in projector, camera, and touch screen, designs can be seen before stitching, allowing for instant help placing a design.


“The creative icon 2 features and technological breakthroughs defy imagination. It is the world's first and only sewing machine to be voice-controlled with speech recognition. Hands-free commands offer sewists more flexibility, creativity, and time savings. The machine is able to work alongside the sewist and the large interactive display acts as a virtual assistant, customising and assisting throughout the project. The artificial intelligence capabilities are an amazing feat of technology combined with honouring the history of the craft," Dean Brindle, CMO, SVP worldwide, at the parent company of PFAFF, said.


The creative embellishment attachment allows the sewist to embroider ribbon, beads, rope, or cording directly and precisely onto fabrics as the attachment guides the material into place. The multi-function foot control gives the user control over a project by using the sewist's feet to activate different functions of the machine-like thread cut or reverse.


This article was published by Fibre2Fashion March 4, 2022. The original announcement can be found here. PFAFF is a part of DAP America, Inc., a member of SPESA.


SPESA members are encouraged to email news and releases to marie@spesa.org or maggie@spesa.org to be featured under Member Spotlights.

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