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Discussing DPC with Graham Sullivan of SEDDI

By The Interline


We talk to SEDDI’s CEO on cultivating a culture of innovation, and why fashion must see digital product creation and digital product development as long-term commitments, not just short-term fixes.


Released in The Interline’s DPC Report 2023, this executive interview is one of a sixteen-part series that sees The Interline quiz executives from major DPC companies on the evolution of 3D and digital product creation tools and workflows, and ask their opinions on what the future holds for the the extended possibilities of digital assets.


For more on digital product creation in fashion, download the full DPC Report 2023 completely free of charge and ungated.


Key Takeaways:

  • Fashion brands have a critical opportunity this year to harmonise digital design and development processes, as a lever to streamline production and support innovation.

  • To deliver a meaningful return on investment in DPC initiatives, fashion firms must weave digital design into their core operations – moving beyond mere tech adoption, and building out more strategic transformations that deliver value through greater efficiency and market relevance achieved through speed and informed decision-making.

  • The ongoing scaling-up of DPC strategies is increasing the need for high-quality digital materials. Solutions like SEDDI Textura aim to address this by simplifying and lowering the barriers to fabric digitisation.


What do you believe are the greatest opportunities that are realistically achievable, in 2024, through investment in DPC talent and tools?

I think the greatest opportunity in 2023 and 2024 is for companies to effectively bridge the gap between digital product creation (DPC) and digital product development (DPD) processes, to really take advantage of the efficiencies and competitive advantages digital processes offer.


Digital product creation and digital product development are two complementary processes. They are both essential facets of our industry’s transformation, with digital product creation accelerating innovation and digital product development reducing time-to-market and enhancing accuracy, quality, and sustainability.


At SEDDI, we recognize the value of these processes and deliver software that covers both ends of the spectrum, from digital textiles to virtual try-on. We believe that by seamlessly linking digital product creation and digital product development, brands can achieve greater speed, sustainability, and innovation while delivering high-quality, market-ready apparel and products.




The complete interview was published by The Interline January 16, 2024. SEDDI is a SPESA member.


SPESA members are encouraged to email news and releases to marie@spesa.org or maggie@spesa.org to be featured under Member Spotlights.

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