3D Design Platform Browzwear Taps Into Archroma’s Vast Color Library

Updated: Dec 16, 2020

By Sourcing Journal

This article was originally published in Sourcing Journal December 8, 2020. The Browzwear press release is available here. We are sharing because it is a new solution for the sewn product industry.


Singapore-based 3D fashion solution Browzwear has launched a new partnership with Switzerland’s Archroma, a provider of specialty chemicals for the textile sector, that allows product developers to access thousands of colors and finishes during the design process.

On Tuesday, the companies announced the joint venture, which gives Browzwear users from companies like Columbia Sportswear, PVH Inc. and VF Corp. access Archroma’s full, 4,320-strong selection of shades from its Color Atlas.


When using the VStitcher and Lotta prototyping and styling platforms, technical designers and pattern-makers designing and fitting graded garments to different body models can now select colors from the Archroma library. They can easily drag-and-drop their selections to the patterns for their 3D garments, the companies said, and can choose to utilize their preferred hues in either in the Archroma combination or RGB format, which is extracted directly into the final tech pack for the piece.


The addition of Archroma’s Color Atlas to the Browzwear suite of tools will give brands an even more accurate sense of their garments’ final look and feel before making big ordering decisions, the groups said. The proliferation of 3D-imaging tools streamlines the fashion design process, cutting down on waste by limiting the number of product samples created on the journey to a finalized design.


Browzwear CEO Avihay Feld said the technology company is perpetually seeking out partners that want to streamline the design process for brands and independent designers. “By partnering with Archroma, we remain committed to providing design teams with the necessary tools to bring creations to life, accurately and sustainably,” he added.


“As workflows in the fashion and apparel industry continue to evolve, platforms like Browzwear are helping designers create and produce beautiful garments at scale,” said Chris Hipps, head of Archroma Color Management.


Hipps added that the partnership gives designers unprecedented access to the company’s library of colors, beyond the traditional RGB color model, “in order to envision how the garment will look in different colors before it is mass produced.”


In November, Archroma was heralded for its sustainability efforts by Beijing’s Institute of Public & Environmental Affairs’ (IPE), topping its list of industrial chemical companies working to drive transparency in their supply chains. The Swiss chemical maker is known for eco-friendly products like EarthColors and Aniline-free Denisol Pure Indigo 30.


Archroma was also ranked No. 47 out of 50 companies in IPE’s Green Supply Chain CITI Evaluation, which assessed the environmental management of its supply chain in China.

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