This year’s SPESA State of the Union address is coming out a little later than we planned. We normally time it to coincide with the U.S. President’s annual address to the nation, but that hasn’t happened. And maybe that was our mistake, thinking that the words “planned” or “normal” would apply in 2021. While we wholeheartedly believe this year will be better than the last, it would be foolish not to expect additional changes and challenges as our industry continues to cope with the impact of Covid-19.
As is now our tradition, we want to take this opportunity to reflect on our past year and highlight some of the opportunities and challenges we expect to come.