As we waited for the second day of the 2019 SPESA Executive Conference to begin in New Orleans, we chatted about cajun food and elections with our keynote speaker, political commentator James Carville. One of the questions we asked Mr. Carville was which swing states we should watch for the 2020 U.S. presidential election. He told us to “get ready” because North Carolina, where SPESA is based, would likely be the most important state in the 2020 race. And it feels like he may have been right. In the past few months, we could barely go 15 minutes or 15 yards without seeing a campaign sign or commercial telling us who to vote for to protect our families, our business, our economy.